Clarity Ink Books
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Start Smart, Sell Better. A No-Fear Guide to E-Commerce for New Entrepreneurs (and those Ready to Scale)


About the Author
Seun Tayo-Balogun is is a digital business strategist, tech educator, and entrepreneur with over 20 years of experience. She founded Brief Essentials, one of Africa’s earliest e-commerce lingerie brands, at a time when e-commerce was just emerging across the continent and primarily focused on other categories, Brief Essentials pioneered online lingerie retail in Nigeria. Seun leads...
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You’ve probably been told a hundred times that “e-commerce is the future,” but what does that really mean for someone with a dream, a product idea, or maybe just a passion waiting to be shared? Start Smart, Sell Better is not a quick ‘how to make millions overnight’ manual. It is a practical, real-world guide for anyone who wants to launch or grow a successful e-commerce business.
Published Works
Explore the diverse range of books published under Clarity Ink Publishing, showcasing creativity and storytelling.
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Clarity Ink
Since 2020
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Clarity Ink
2020 - Present
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